Earth Island Natural Foods, Inc.

There is only one Follow Your Heart®. It is a unique environment which has been called by some 'an oasis'. While at first glance it may appear to be just another health food store, Follow Your Heart ® has been thriving for over three decades with the support of the many thousands of loyal customers who keep coming home to "The Heart." Situated in a half-century-old building which once housed a small neighborhood store and butcher shop, the market is far from a modern supermarket. Yet, within it, one can find just about anything to be found in much larger natural food stores, and something more. While offering a wide array of products, one thing which is noticeably absent from the store is meat. Since its origin, the founders of Follow Your Heart ® chose not to sell meat, poultry or fish, in order to be consistent with their personal vegetarian beliefs. Rather than being a negative, this unconventional feature of the store is seen by many (especially vegetarians) as something which makes their shopping experience all the more pleasurable.